If you still needed more proof that 2015 is Kendrick’s year, then one view of the official video for “Alright” should do the trick. This year’s most critically acclaimed hip hop album, To Pimp A Butterfly, boasts what is arguably the most socially significant lyrical content to emerge from the current generation of Hip Hop royalty. Staying true to fashion, the video for “Alright” takes on the ever-relevant subject matter of police brutality and discrimination in an unapologetic fashion. Kendrick brought forth the sonic resurrection of Tupac with To Pimp A Butterfly….and he just might have ushered in the return of the music video with this visual interpretation of the most lyrically important track on the album.
No spoilers. Just watch.